Paltrow wanted 'friends to stop calling' her

Paltrow wanted 'friends to stop calling' her Paltrow wanted 'friends to stop calling' her Gwyneth Paltrow set up her healthy lifestyle brand Goop.com to stop her friends phoning her, and she hopes one day her company will stand on its own. The 44-year-old actress set up her company in 2008, which saw her send out a newsletter to subscribers offering lifestyle advice, and although the label has since expanded to see her create and sell cosmetic items, clothing, shoes as well as jewellery, the star has admitted she only launched the 'tiny database' to avoid being contacted by people.